A number of new businesses have populated formerly vacant storefronts along the upper end of H Street. But they're mostly restaurants and bars.
Much has been made of the changes along H Street NE as the corridor continues its transformation from a primarily low and middle income black community to one that is wealthier and whiter. Trendy bars and restaurants are increasingly opening in vacant storefronts, attracting diverse patrons en masse during late night hours. But the crowds are nowhere to be seen during the day.
A new D.C. grant program is intended to draw more retail options to the street, creating an H Street that’s as bustling during the day as during the evening. That’s welcome news for many existing business owners who want more people on the streets and in their shops.
“You just don’t want it to be all bars and restaurants,” said Anna Collins, co-owner of pet store Metro Mutts at 5th and H streets.
The Fine Print
Starting this fall, the District will have $1.25 million to offer new or existing retail businesses that are “small and unique” along H Street. A grant application, currently in development, will be available in September. Business proposals that include “entrepreneurial and innovative retail element[s]” will be given special consideration, according to the District law that created the grant. And the program is slated to have more cash to offer over the next five years. The tax revenue generated from the increased retail will be invested back into H Street projects.
There are rules as to who can apply. Retail shops are eligible, excluding liquor stores, restaurants, bars, barbershops, hair salons and phone stores. The businesses must take up at least 1,200 square feet and be located directly on H Street between 3rd and 15th streets. And businesses will only get money if they create jobs that employ D.C. residents.
“Partially, it’s recognizing as a landlord you could charge a much greater rent for a business with a liquor license,” said Charles Allen, chief of staff for Councilman Tommy Wells (Ward 6). “A bookstore will never be able to compete with the liquor license.”
Although existing businesses can apply, they won’t get money offering the same exact service, Allen said. They have to propose something that creates jobs.
The program has already solicited some interest. Local resident Loren Copsey has plans to open the area’s first bicycle shop in February 2012 and plans to apply for grant funds to do so.
“I kind of would like the feeling of being a pioneer on the block,” he said. “It’s been under-utilized, with so many buildings that are vacant and small businesses that are hanging on.”
“The mantra we’re going with now is ‘retail breeds retail,’” he added. “The more retail you have, the more traffic you have, and in general [it] can really help businesses that are currently existing.”
Indeed, many existing businesses welcome the prospect of more retail along the strip.
“We want this district to look like 14th Street, because that’s the way it used to look here. You could get everything along H Street,” said Terri Hill, manager of hair salon A Fresh Look by Janice & Co. at H and 7th streets NE. “We’d like to see [more retail]. It doesn’t matter to me what kinds.”
Retail for Whom?
Hill questioned whether the District’s program will attract businesses that will benefit more low-income residents. Resident Darcy Kirkland, who watched Hill work on his wife’s hair, said he wants the kind of retail that “helps the poor people out.”
But new retail could serve a variety of clientele. Metro Mutts is the only pet store in the area, and Collins said her clients include longtime residents and newcomers living in nearby luxury, pet-friendly condos.
“We want this district to look like 14th Street, because that’s the way it used to look here.”
“We’ve had customers who’ve lived here 30 to 40 years who have said we haven’t had anywhere to buy cat food,” she said. “Everyone wants there to be options. We try to do a little bit of everything.”
The same goes for Michelle Jones, owner of health food store A.S.P.I.R.E. along H and 7th streets NE. Many of her first customers were seniors who couldn’t find apple cider vinegar and other health products within walking distance. Jones wants to see more clothing and groceries stores along the strip.
“Lord knows we don’t need more liquor stores,” she said.
Even if the strip’s vacant buildings don’t all get filled with retail, the grant program may help create jobs in D.C., which has a higher unemployment rate than the national average. Jones has had a number of residents ask her about jobs, but she said her three-month-old business needs to expand before she has enough money to hire.
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