Flickr: Shawn Campbell
Bell peppers, on sale at Walmart, which is committed to making fruits and vegetables more affordable.
Remember how Walmart is planning on opening several stores in the District? Well, due to the considerable influence of our First Lady, who has made nutrition a national priority, those stores will be stocking healthier versions of Walmart’s house-branded foods, as well as more fresh produce:
In interviews previewing the announcement, Wal-Mart and White House officials said the company was also pledging to press its major food suppliers, like Kraft, to follow its example. Wal-Mart does not disclose how much of its sales come from its house brand. But Kraft says about 16 percent of its global sales are through Wal-Mart.
In addition, Wal-Mart will work to eliminate any extra cost to customers for healthy foods made with whole grains, said Leslie Dach, Wal-Mart’s executive vice president for corporate affairs. By lowering prices on fresh fruits and vegetables, Wal-Mart says it will cut into its own profits but hopes to make up for it in sales volume. “This is not about asking the farmers to accept less for their crops,” he said.
I know many D.C. residents are less than thrilled about Walmart’s impending arrival, but increasing access to healthy, affordable foods is one way to look at the “bright side” of such a development.
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