Captial Bikeshare


How To Encourage Biking East Of The River: First, Don’t Tell Everyone

Courtesy of Eric Gilliland/Capital Bikeshare

Students listen to WABA instructor Sarah Miller explain how to check a bike before going for a ride.

About 10 people mounted pedal-less bikes and coasted downhill in front of the Anacostia Library on Saturday.

Once they had their balance, they earned one pedal. Then, two. Within an hour, almost all were riding bikes, thanks to two Washington Area Bicyclist Association instructors.

Some of the students in WABA’s adult riding class, like 59-year-old Mary Buckley, hadn’t been on a bike since childhood. Others, like 32-year-old LaStar Matthew, had never learned how to ride a bike in the first place.

Over the past three weeks, WABA has offered free classes instructing adults on how to ride bikes and how to ride them confidently in the city. But usually whenever the organization advertises such classes, which are enormously popular, “our core contingency follows us,” WABA executive director Shane Farthing said. People from Northwest D.C., or even Maryland and Virginia, fill up the classes rather than the Ward 7 and 8 residents the classes are intended to serve.

So this time around, WABA limited its advertising to posting fliers and other materials around the neighborhoods where the classes were to be held. And it worked: although the turnout was comparatively low, as expected by WABA, the participants were mostly from the neighborhoods. The last class had the highest turnout. Matthew saw a flier posted at her bus stop. Others found out at the library or via word-of-mouth.

The outreach is part of Farthing’s goal for the year. He wants to push bike advocacy in Wards 7 and 8, and WABA is doing it through grassroots methods such as these classes, setting up mobile bike shops and sending bike “ambassadors” to ride daily East of the River and encourage cyclists living in the neighborhoods.

“Especially where economic conditions are a little tougher, I think having a bike is a way to remove that expense of a car” or remove the uncertainty of depending on public transportation, Farthing said. “[Biking] is such a solution to all of the problems there, but until you have enough folks riding, you don’t have enough of a demand to get the facilities to make it safe.”

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