September 22, 2011 | 2:30 PM | By

“Universities Seeking Out Students of Means”

Can you get into your top pick college, even if you can’t afford it? College admissions officers are increasingly targeting their recruiting efforts at students who don’t need financial aid to pay tuition.


“As institutional pressures mount, between the decreased state funding, the pressure to raise a college’s profile, and the pressure to admit certain students, we’re seeing a fundamental change in the admissions process,” said David A. Hawkins, director of public policy and research at the National Association for College Admission Counseling. “Where many of the older admissions professionals came in through the institution and saw it as an ethically centered counseling role, there’s now a different dynamic that places a lot more emphasis on marketing.”

— www.nytimes.com