DC’s New Construction Signs = Gray’s Old Campaign Signs?


Recognize this image from Vince Gray's mayoral campaign? Prepare to see something like it on improvement projects all over DC.

DCist flags a notable executive order in this week’s DC Register:

According to Executive Order 2011-45, [...] you’ll be seeing a lot more of “One City” around these parts — like everywhere the D.C. government maintains a presence.

The branding has already begun: the city’s annual Summer Youth Employment Program is now officially called the “2011 Mayor Vincent C. Gray’s One City Summer Youth Employment Program.”

The commenters at DCist are already bringing the snark, as they do. “Aside from the race baiting connotations, and campaign use, it’s not a slogan for a city,” posts Stmove. “It’s embarassing, as if the best thing we can say about the District is that it’s one city. It sort of makes Baltimore’s ‘Charm City’ look totally non ironic in comparison.” Best comment: “Yet another example of the “Novus Ordo Secretum” as prophecied in The Morals and Dogma of the Ancient and Accept Scottish Rite of Freemasonry, the Book of Revelations, the Last Words of Dutch Schultz, and the Fun 4 Kidz placemat at the Expressway 83 Shoney’s near McAllen, TX.”

How about it, DCentrists? Any thoughts on the logo, soon to be on DC business cards, letterheads and signs near you?

  • Anon

    ARGhhh. Please stop the madness.

  • http://www.facebook.com/profile.php?id=12441236 Vincent Verweij

    Sounds like a military recruitment slogan.

    ONE SOLDIER. ONE MISSION. *generic heavy metal and dudes with guns*

  • k

    Any leader with decency – DC mayor; governor’s around the country – should stop putting their names on things. It’s a complete waste of resources. After any election the signs are immediately outdated – so theoretically at least ought to be replaced to keep up to date. I mean seriously, when you drive into a state does it mean anything to anyone that Governor X welcomes you? Rebranding the youth hiring program is a prime example. Though every year it’s such a debaucle it’s hard to believe you’d want your name attached to it (yea, I get it, to endear the youth to you at the next election, but still…).