According to Executive Order 2011-45, [...] you’ll be seeing a lot more of “One City” around these parts — like everywhere the D.C. government maintains a presence.
The branding has already begun: the city’s annual Summer Youth Employment Program is now officially called the “2011 Mayor Vincent C. Gray’s One City Summer Youth Employment Program.”
The commenters at DCist are already bringing the snark, as they do. “Aside from the race baiting connotations, and campaign use, it’s not a slogan for a city,” posts Stmove. “It’s embarassing, as if the best thing we can say about the District is that it’s one city. It sort of makes Baltimore’s ‘Charm City’ look totally non ironic in comparison.” Best comment: “Yet another example of the “Novus Ordo Secretum” as prophecied in The Morals and Dogma of the Ancient and Accept Scottish Rite of Freemasonry, the Book of Revelations, the Last Words of Dutch Schultz, and the Fun 4 Kidz placemat at the Expressway 83 Shoney’s near McAllen, TX.”
How about it, DCentrists? Any thoughts on the logo, soon to be on DC business cards, letterheads and signs near you?